We are a hitmaking marketing agency specializing in Generation Z, cultural impact and virality.
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Our story
Where we come from
The agency was founded in 2022 by Simon Bálogh, with Jonas Siljemark and Klas Lunding as founding investors. Soon after, marketing and PR gurus Claes Bodén and Johan Åkesson also joined the ensemble that today comprises Butterfly Effect’s board. By creating virality on TikTok, we have taken artists from obscurity to celebrity, topping the Nordic Billboard charts. Applying the experience and insights we have gained from the music industry, we are now expanding our offering to also help brands become famous.
WHAT WE ARE HERE FOR
Our purpose and passion are to rejuvenate brands by connecting them with today's culture, be it through music, sports, social media trends or other cultural context. By turning exposure into engagement and excitement, with entertainment at the core, we build brand attraction.
WHAT IS SAID ABOUT US
Read what media has said about Butterfly Effect and our work.
What We Do
Butterfly Effect is a marketing agency, specializing in Generation Z, pop culture and the most relevant digital platforms.
Our creative and campaign team are all born post the millennial shift. We understand the culture because we are part of it. In combination with solid experience from both advertising agencies and multinational brands, we make a reliable and strategic partner in navigating and conquering the internet and youth culture.